The Uttar Pradesh Tourism and Culture Minister, Jaiveer Singh, has issued instructions to begin large-scale promotions for Mahakumbh 2025. During a recent meeting, he stressed the need to involve youth, students, and women to highlight the cultural and spiritual importance of this event. The Mahakumbh, recognized as one of the largest religious gatherings in the world, will attract millions of pilgrims.
Key Plans for Promotions
The Culture Department and the Information and Public Relations Department have been assigned the responsibility of managing the promotional campaigns. Various activities, such as cultural events and roadshows, will take place not only within Uttar Pradesh but also in key cities like Nasik, Ujjain, and Haridwar. These efforts are part of the broader strategy to attract nationwide participation and ensure greater awareness of promotions for Mahakumbh 2025.
A special Kumbh Yatra Mobile Bus will also travel across the country. This bus will feature LED displays showcasing the history and importance of Mahakumbh. Schools, colleges, and universities will collaborate on hosting local cultural programs to further engage communities.
Cultural Programs and Artist Involvement
The Culture Department will organize pre-Kumbh cultural evenings. Artists from every district in Uttar Pradesh will be encouraged to participate in these events. Interested performers can register through the department’s official website. The goal is to involve as many local artists as possible, highlighting regional art forms and traditions.
All promotional events must be completed by December 15, 2024. These activities aim to spread awareness of Mahakumbh’s spiritual significance and India’s cultural heritage.
Additional Pre-Kumbh Events
In addition to promotions for Mahakumbh 2025, the minister has outlined several events leading up to the gathering. These include digital exhibitions, roadshows, laser shows, Kumbh-themed quizzes, folk dances, and film screenings. The goal is to inspire public engagement and create excitement before the main event.
During the meeting, the minister also reviewed the preparations for the Ayodhya Deepotsav 2024. Performances by international Ramleela groups from countries such as Thailand, Myanmar, and Indonesia are planned. A special presentation titled Ramcharitmanas: Nari Shakti will feature 50 artists from the Maitreya Pahari troupe.
Monitoring Progress and Upcoming Deadlines
The minister raised concerns about delays in ongoing construction projects for the financial year 2023-24 in districts such as Mainpuri, Hardoi, and Etah. He asked officials to complete all pending work quickly and instructed them to finalize the tender processes for approved projects in 2024-25 to avoid further delays.
The meeting was attended by senior officials, including Principal Secretary of Tourism Mukesh Kumar Meshram and Director of Tourism Prakhar Mishra.
With these efforts, the Uttar Pradesh government aims to make Mahakumbh 2025 a successful and enriching experience for both pilgrims and participants from around the world.
